The access to this conference was resticted to social collective intelligence experts, we met few …
Anna-Maria Daramanin, vicepresident of the ESCE, asked how social intelligence and ict answer practical social challenges such as poverty and unemployment than suggested to talk to the passionnate people… We say please! Lire la suite
Marina Aubert a été invitée par les organisateurs du Boostcamp à apporter son conseil d’experte aux porteurs de projet d’entreprise innovante dans le domaine des TIC.
« Of course, business are still selling tangible goods, but value is moving from the product itself to associated services. In more and more cases, goods are a part of a service. Car manufacturers are about to stop selling cars to sell mobility, tire manufacturers are not selling tires to airlines anymore but a give number of landings and take offs, mobile phones are a part of a communication servicer (that’s why they’re often subsidiarized). »
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« The titans of new media have a distribution channel that’s always hungry for more entertainment. They need to feed the beast – and they can’t innovate fast enough. They need to rely on the Pinterests, the Instagrams and the Paths to give them the entertaining new hangouts for their audiences. Big companies aren’t known for their ability to innovate, and certainly not as effectively and nimbly as startups That doesn’t stop them from trying, but frankly my advice to them is to give up on innovation (Google+, ahem). Focus on your strengths – monetization and distribution — and outsource your weaknesses. Be more like a big movie studio. They don’t make The Blair Witch Project, they make $700 million budget James Cameron action movies that are filmed on the moon and in the burning core of the Earth. »